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Cover Story
INNOVATION: The Key to Growth
What makes some companies win while others lose? Is it about being different for the sake of it or, is it about identifying a need-gap in the market and rushing forward to plug it with an apt solution?
Could innovation be the magic mantra for growth and survival in this ever-changing market?
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Q&A
V Thulasidas
CMD, Air India talks about the perception about the airline and the challenges he faces in changing it in its journey to being one of the top five airlines in Asia
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Marketing
Payback Time
Are you getting your money’s worth through your advertisements?
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Marketing
Go Rural, Now!
By equating the rural consumer with the urban, companies are missing on a potential market
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Marketing
Grabbing them, Virtually!
Online ethnography could offer a world of benefits for the brand manager
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Public Relations
Brand 'Yourself'
It is important for individuals too to brand themselves to get ahead in this competitive environment
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Public Relations
PR par bas to nahin!
Public Relations has, today, evolved and is playing a much larger role in building brands. However, will the romance last?
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Strategy
Riding the Wild Wind
Faced with a question of survival, Bajaj Auto took a step backward to chart its own course. Could it be the potion it needs for revival?
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Strategy
Set for a Makeover
In the face of fierce competition, one lady set out to conquer the world of beauty business and has come out trumps. However, will the glamour last?
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Catching Them On the Move
Unorganised vendors and hawkers could offer even the smartest brand manager valuable lessons in marketing
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Guest Column - Sita sings THE BLUES
One woman is drawing modern-day parallels from Indian mythologies, thereby opening a global market.
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Guest Column - Media Insights
With 30 million strong internet audiences, and with 55 per cent watching one or more movies a month, multiplexes need to...
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